See how your hotel shows up online and what to fix first. Every claim in our eight audit reports carries dated proof. Built by hotel operators, powered by artificial intelligence (AI), reviewed and delivered by humans, and priced so a general manager (GM) can approve one without a budget cycle.
Sentiment shifts, parity breaks, listings go stale, and social goes quiet. No one notices until revenue drops. See the problem each role faces.
One report you can hand straight to ownership. We pull reviews from every platform, capture AI summaries word for word, check them against the real numbers, and flag staff named in reviews so you can thank them this week.
Proof you can take to your GM: a rate table that names and classifies who undercuts you, when, and by how much, with the revenue at stake and its formula. You also get long-tail keywords narrow enough to win and a budget recommendation tied to the same numbers.
An independent view of all eight areas. Every claim carries sourced, dated evidence, and anything we can’t verify is labeled a data gap.
AI reads every listing, review, search result and assistant answer at a scale no agency team can, and drafts the findings. A hotel operator reviews and signs off on every report, and every score comes from fixed rules, not from a model.
Every finding shows its source, the date we captured it, and the proof. Each report is a fixed snapshot with its own ID, so six months later it still shows what was true that day.
Travelers meet an AI version of your hotel first: chatbot answers, review summaries, and menus pulled from your site. We capture what it says, note when, and check it against the facts.
Review tools see only reviews, rate tools only prices, and search engine optimization (SEO) tools only your website. Our eight reports trace evidence and rank problems the same way, and the 360 puts all eight in one picture.
We built this because vendors kept grading their own work. Our team has turned hotels around, so findings read like an asset manager wrote them and answer “so what, commercially?”
Every report ends with fixes in priority order. If you would rather not do them yourself, our agency, Doubled Rook, can. Most software shows a dashboard and stops there.
Our auditor walks you through the problem, the eight reports, how we prove each finding, and what you get. Watch it all, or skip to the part you need.
Each report covers one area: listings and rates, your website, reviews, social, AI readiness, search demand, groups and weddings, or food and beverage (F&B). Buy only what your role needs, at $199 each or any three for $537, 10% off. Open one to see what it checks and what you get.
Guests judge your website in seconds, and most sites fail: slow mobile pages, growing accessibility issues, tracking that fires before consent or not at all, and a booking path analytics can’t see. Meanwhile, search engines and AI assistants answer guest questions in someone else’s words.
A list of what is broken in your booking path and why you can’t measure it, the accessibility issues that lead to lawsuits, and a search and AI readiness grade: what is indexed, which questions your site answers, and what AI says about you.
Your star rating hides the real story. Recent guests may feel differently than your lifetime score suggests, your replies may read like templates or stop, and AI summaries now describe you before travelers read a review.
Recent reviews compared with your lifetime score, tables of what guests mention and how often, staff named in reviews so you can thank them, a verdict on your response quality, and the AI summaries word for word, checked against the facts.
Travelers find hotels in short video feeds your property may barely use. Meanwhile, your location pages fill with other people’s photos and posts, and competitors set the pace on formats and cadence.
A verdict for each platform with real, dated numbers, your content mix checked against what each platform rewards, who already posts about you, and a social strategy for your market and competitors.
Every vendor promises AI, but no one shows you where to start. Guests complain about unanswered phones, and OTAs answer policy questions you should answer yourself. Buying tools before you know what you need means paying twice.
Eight ranked use cases, each backed by what we saw at your property, a checklist of what must be true before you start, rules on what must never run without a human watching, and a step-by-step path that starts where the evidence points.
Guests already search for what you offer, like pet-friendly stays, weddings, or extended stays, but OTAs or competitors win those clicks. Meanwhile, ad budget goes to broad searches that were never going to book.
Four to six proven demand areas, how well you capture each against competitors, ready-to-use keyword groups with exclusions built in, and a plan to check results in week one. Every number is real, never estimated.
Planners decide from Cvent, wedding directories, and your own published details. Those sources often conflict, sit incomplete, or send inquiries into a long form with no promised reply time. You lose group business before the phone even rings.
Every conflict in your published details, including the numbers planners budget on, a verdict on your directory listings, the friction in your inquiry process, and the event proof already in your reviews, all in the document asset managers ask to see.
Your restaurants and venues draw local demand but often hide behind the hotel’s listing: no profile of their own, PDF menus that accessibility tools and AI can’t read, old menus still online, and a reservation click owned by a third party.
A verdict on each outlet’s listing, proof of whether your menus are current and readable, a map of your reservation platforms, what AI tells diners, and documented proof of how your restaurant drives room bookings.
All eight reports in one document: distribution, website, guest sentiment, social, AI readiness, search demand, group business, and food and beverage.
15% off buying all eight separately, and it adds the executive summary, the ranked list of gaps, and the fix order no standalone report includes.
Run the 360Each report is a dated snapshot, so together they show a trend. The platform that runs your reports is live today. The MyHotelAuditor analytics suite, launching in Q4 2026, turns them into your hotel’s running record of digital performance.
See where you're losing ground, and since when, in seconds. Every point links back to the report that produced it.
Low-cost scheduled checks on your rates, reviews, listings, and website, so a hidden change or a broken tracking tag becomes an alert right away, not a surprise months later.
A fix is marked done only when the check that first flagged it runs again and passes. Every "fixed" status is verified and dated, not assumed.
Revenue managers have a benchmark for pricing. GMs have none for digital presence that shows where they rank in their market and class. These reports fill that gap.
A short questionnaire, in plain hotel language. No demo call, no sales rep, no long discovery form.
We match your answers to a report or the 360 and show you exactly why. The full list is always one click away.
See a sample matched to your hotel type, independent or branded, built from the same template as your report.
Confirm your property and the listings we found, then pay. AI drafts the findings from the captured evidence, and a real person reviews and signs off on every report. It reaches your email within 3 business days, with a secure link and a PDF.
Each finding leads with its code, severity, and business impact, then the evidence behind it. Switch the hotel type below to see an example for each.
On every date we checked, a third-party seller showed up in Google's booking panel below your own direct rate, by $28 a night on average. We've classified them as a wholesale reseller, though exactly how they're sourcing your rooms is an educated guess, clearly labeled as such. Guests comparing prices are seeing a cheaper version of you, sold by someone else.
2026-08-01 14:02 ET · 10 dates over the next 90 days: weekdays, weekends and a date 60 days out · direct $249 vs. reseller $221 (weekday) · undercut on 10 of 10. Artifact: snap_e04_a01 to snap_e04_a10.
Your home page carries a block of code that search engines and AI assistants read instead of the page itself. It says your minimum guest age is 18. No page on your site mentions an age policy, and your booking entry page says nothing about one either. It looks like a policy you retired. But Booking.com and Expedia still list you as adults only, so a family using the family-friendly filter never sees you there, and an AI assistant asked whether children are welcome can answer no from your own code, so the family never reaches your booking engine.
2026-08-01 11:52 ET · the code reads audience.requiredMinAge: 18 · your home, rooms, policies and offers pages and your booking entry, none states an age policy · Booking.com and Expedia policy sections, captured 12:10 and 12:16 ET, both read "adults only, minimum check-in age 18". Artifact: snap_d07_jsonld, snap_d07_bkg, snap_d07_exp.
Guests keep arriving expecting an airport shuttle and an all-you-can-eat pizza night. Neither is on your website today, the shuttle was still there in February, and the reviews say who promised them: the front desk, by phone, before they booked. Twenty-three reviews on three of the four platforms we read describe a shuttle that never came or a pizza night that never happened. Nineteen are family stays, and those 23 average 2.3 stars against your 4.1 overall. The desk is answering from an amenity list nobody updated. Aligning the team on what the property offers today is a one-page list at the desk, and it costs an afternoon.
2025-08-01 to 2026-07-31 across 4 platforms · 23 mention a promised shuttle or pizza night, on 3 of the 4 platforms · 19 of the 23 are family stays · those 23 average 2.3 stars vs. 4.1 overall. Example reviews: goo_51203 ("the front desk confirmed the shuttle twice"), ta_90417, bkg_38822. The shuttle was still on your home page in the Internet Archive's copy from 2026-02-14 and is gone from it today.
Your own website has 61 photos; your Expedia listing has only 36, and most of what's missing is room photos, the exact thing shoppers look at before booking. Guests are judging you by your weakest photo gallery.
2026-07-28 13:41 ET (61 images, 9 room types covered) vs. Expedia listing snapshot 2026-07-28 13:47 ET (36 images, 4 room types covered). Artifact: snap_d02_brand, snap_d02_exp.
Your groups page says your largest space is 5,200 square feet and seats 320. WeddingWire says 4,600 and 280. The Knot says 4,000 and 250. Cvent leaves both fields blank. A planner budgeting a 300-guest wedding rules you out on two of the three surfaces that state a number, and gets no answer from the fourth. Two of the three directories also still list plasma TVs in every guest room. That line is a decade out of date, and it tells a planner nobody at the property has looked at the listing since.
2026-08-01 12:05 to 12:31 ET · largest space and seated capacity: groups page 5,200 sq ft and 320, WeddingWire 4,600 and 280, The Knot 4,000 and 250, Cvent blank · "plasma TVs in every room" on WeddingWire and The Knot. Artifact: snap_p05_matrix.
You responded to 88% of reviews in this period, higher than every competitor we checked. This is working. Keep it up, and use it in your reporting to ownership.
2025-07-01 → 2026-06-30 · 88% (412 of 468 reviews). Competitor set: as provided by you.
| Report | Findings | Status |
|---|---|---|
| R1 · OTA Listings, Distribution & Direct Share Gap | 26 | Critical · 2Critical · 1 |
| R2 · Website, Measurement & AEO/SEO Readiness | 19 | Critical · 3 |
| R3 · Guest Sentiment & Reputation | 11 | Mostly minor |
Every report ends with fixes in priority order. If you would rather not do them yourself, Doubled Rook, the team behind MyHotelAuditor, can make them for you. We are operators from hotel management companies and big tech who modernize digital marketing for branded, boutique, and independent hotels.
A short questionnaire, a recommendation with its reasoning shown, and a real sample before you pay anything.