Diagnose
MyHotelAuditor's eight AI-powered, evidence-graded reports, and the 360 that combines them, show where a property is losing ground online.
About us
Built by hotel operators, for hotel operators
MyHotelAuditor is a product of Doubled Rook, a hospitality digital marketing team of operators from hotel management companies and big tech. We built it so any hotel can get the rigor a well-staffed brand gets, at a price one general manager (GM) can approve.
From the founder
The origin of the rook
I built my career in hotel digital marketing at Evolution Hospitality, later acquired by Aimbridge, the world's largest third-party hotel operator. I became the person they called when a property needed to perform right away: low occupancy, a soft direct mix, and pressure for results. I built a system to find weak spots, double down on what worked, and turn underperformers into top producers. That is where the name comes from. In chess, a doubled rook is a decisive move used to win the game.
In 2020, I moved into the direct-to-consumer (DTC) space and later joined Pinterest, where I spent five years learning ecommerce, automation, and paid media at a scale most agencies never touch.
Doubled Rook is my return to hospitality, and I didn't come back alone. We are experienced operators from hotel management companies and big tech, modernizing the digital marketing playbook for branded, boutique, and independent hotels.
Michael G., Founder
Why we built it
Reports that hold up in an ownership review
On the property side, we kept seeing marketing partners grade their own homework, with reports that couldn't hold up in an ownership review. So we built Doubled Rook to work the other way. Every claim traces to dated, primary evidence, and anything we can't verify is labeled a data gap.
MyHotelAuditor turns that practice into eight reports any hotel can order on its own. Our artificial intelligence (AI) powered reports run immediately after your purchase, and a person reviews and signs off on every report before it's delivered.
How we work
Diagnose, execute, prove
Doubled Rook can run a property's whole digital presence, and every engagement follows the same three moves.
Execute
Our team makes the fixes: websites, search engine optimization (SEO) and what AI assistants say about you, online travel agency (OTA) content and advertising, paid search and paid social, organic social, and automation.
Prove
We report results against primary evidence your owners can check for themselves.
Start with a report, or let us handle the fixes
Run an audit yourself, or talk to Doubled Rook about making the changes for you.